LEVIATHAN BRAND MINISTRY

Bioware Official Store

To celebrate the incredible Mass Effect Universe, we collaborated with each game’s design teams — along with our partners at Treehouse Brand Stores / ThinkGeek.com — to create a comprehensive set of solutions to help EA games exist as a lifestyle brand with reach beyond the screen.

We achieved this by creating a robust eCommerce solution filled with a suite of items designed to be subtly nerdy. Ones that could be worn in everyday situations but still act as a “secret handshake” in the world of fandom. Products designed not just to cosplay standards, but carefully constructed to be reverse-engineered back into the games they loved, offering fans a way to own a little bit of the world.

• BioWare official store
• Mass Effect N7 Apparel
• Mass Effect Snowboard by NeverSummer

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