To celebrate the incredible Mass Effect Universe, we collaborated with each game’s design teams — along with our partners at Treehouse Brand Stores / ThinkGeek.com — to create a comprehensive set of solutions to help EA games exist as a lifestyle brand with reach beyond the screen.
We achieved this by creating a robust eCommerce solution filled with a suite of items designed to be subtly nerdy. Ones that could be worn in everyday situations but still act as a “secret handshake” in the world of fandom. Products designed not just to cosplay standards, but carefully constructed to be reverse-engineered back into the games they loved, offering fans a way to own a little bit of the world.
• BioWare official store • Mass Effect N7 Apparel • Mass Effect Snowboard by NeverSummer